Design Lab 2012 Theme: Design Experience
Electrolux Design Lab's 10th Anniversary challenge to international
design students is tied to Electrolux professional knowledge and exprience
in a theme that stimulates all senses.
Electrolux Design Lab is a global annual design competition inviting
students and recent graduates of industrial design to compete for a six-month
paid internship and prize money by submitting ideas that develop the sensory
experience of home appliances. This year the jury will also take special
note of the aesthetic qualities of the concept and the way textures and
surface materials have been used.
Brief: Design Experience
As demonstrated in the Cube by Electrolux, the world of professional
cooking is all about the experience. It’s not about achieving the perfect
inner temperature of a steak for the sake of science or performance. It’s
about designing the best possible experience for your guests. The creative
force behind the experience is the merger of intuitive and innovative appliances
with the creativity of the chef and carefully selected high quality ingredients.
The brief for Electrolux Design Lab 2012 challenges design students
to draw inspiration from professional experience creators (chefs, architects,
interior designers, hotel designers etc.) to design home appliances that
will provide a fuller sensory experience. It might be through state of
the art technology or it might be through a clever blend of textures and
Entrants will also need to consider the heritage of Electrolux. Submissions
should reflect Scandinavian Design values by being sensitive to the environment,
providing intuitive ease of use and aesthetic appeal.
Deadline for entry is 23:59 CET June 1, 2012
Forrás és további információ: Electroluxdesignlab.com